12 Things to look out for when picking a web designer to redesign your website

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Making the decision to redesign your website and hire someone to help you with the process isn’t easy. Whether you’re going to be changing your WordPress theme or customising it chances are you won’t be able to do it all yourself. There are a lot of platforms online where you can easily find a web designer or developer to help you with the process. However, with so many to choose from it’s not always easy to make the right decision. Here are 12 things to look out for when picking a web designer.

12 Things to look out for when picking a web designer

1. Portfolio and past work

Every website is different and you’ll want to make sure that the web designer you’re hiring has enough experience in your blogging niche. Make sure their portfolio includes websites that look similar to what you’re interested in so you know what the final product might look like. If you don’t like the style of the websites in the portfolio chances are you might not be very happy with the end result for your own project. Keep an eye out for small mistakes and errors to get an idea of how thoroughly the designer or developer works. Some portfolios might not include all projects so definitely ask them for more completed work if possible. Also try to get your hands on some actual links and not screenshots so you can test the usability, speed and general capabilities of the site.

2. Reviews and testimonials

Reviews and testimonials are the best way to verify whether the quality of work provided is what you’re looking for. It’s always a good idea to choose to work with someone who has a lot of reviews. Try to scroll through and find some for projects that sound similar to yours to find out more about the service that will be provided. Of course, there will always be the danger of false reviews so try to avoid accounts that gained a lot of reviews in a very short timeframe. You should choose someone who has been on the platform for at least 2 or ideally more years and in that time has completed several hundred projects. Keep in mind that developers with very few reviews will be very eager to build their portfolio so their prices will most likely be much lower to attract clients. While this is tempting it’s also risky so consider whether you want to get your project done without having to worry and are willing to pay a bit more for this security or whether your budget is very tight and you’d be ready to take a risk.

3. Timeframe

When you first start chatting with different developers and web designers you’ll notice that the time frame they suggest for redesigning a website will be vastly different. For me own site I was quoted anywhere from 2 weeks to 6 months. The thing is a project like this will take time and someone who promises to get it done in only a few weeks is most likely just trying to get your attention. Of course you can change a WordPress theme and customise it in a week or less but that only applies if a team works on it 24/7 and more importantly if you’ve got an exact plan of what it should look like ready to go. The design process will be what takes forever and then additional time to fix bugs and make small adjustments. Don’t let the time frame suggested by different designers fool you. They will most likely all take longer than promised so you might as well select one that is a bit more realistic instead of someone who will overpromise and underdeliver.

4. Additional services (maintenance)

A website is a living, breathing thing. You can’t build it once and be done with it. A lot of web development companies will offer maintenance on sites they build either for free for a certain period of time or for a fee for as long as needed. The policies vary greatly so definitely ask the developer you’ll be working with before you get started. In general, the larger the company the more common free maintenance will be while freelance developers tend to have a lot more on their hands so their additional services are likely to be more limited. Of course, this is just a generalisation and will differ depending on the project.

5. Revisions

You’ll want your website to be absolutely perfect so free revisions are an absolute must-have. Steer clear of developers who charge for revisions; this is not the norm. You’ll want someone who will make your site absolutely

6. Field of expertise

7. Experience

8. Whether they’re freelancer or part of a team

9. Whether they operate through a platform

platform like Upwork or Fiverr which will significantly lower your risk. Avoid using someone who sent you an email or contacted you in some other way as you’ll have fewer ways to ensure you’ll be getting what you pay for. When you post an ad on Upwork you’ll usually get a lot of direct emails of companies who saw your ad and want to avoid the heavy fees that Upwork charges. While it can be tempting to save money I would strongly recommend to avoid paying someone directly even if their portfolio looks good. There are a lot of scams out there and if you’re unhappy with the work provided you won’t have any opportunity to get your money back if you hired someone privately.

10. How they’re past projects look today

11. Do they offer their own theme or plugin licences?

12. Do they offer a mockup?

13. Budget


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Hi, I'm Victoria

I’m 24 years old and grew up in Germany. Right now I’m studying at a university in Scotland and am about to graduate with a bachelor’s degree.

Full-time travel is my dream and I’ve spent the last few years slowly building my online business. Guide your Travel is technically a travel blog, but I also write about photography, social media and how you can start blogging. Don’t forget to check out my destination guides and travel tips.

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